South Korea has taken a major step in bridging Web2 and Web3 with an ambitious NFT-based ticketing initiative led by blockchain venture firm Hashed, its tech arm ShardLab, and the popular mobile payment platform Naver Pay. The collaboration debuted at Naver’s annual tech conference, DAN24, showcasing a new level of NFT utility.
Over the two-day event, the integration saw impressive results:
- 20,867 NFTs issued
- 8,849 transactions processed
- 6,000 attendees
These NFTs were seamlessly integrated into the Naver Pay wallet, serving multiple purposes like event admission, activity verification, and prize entries. This effort not only provided attendees with a streamlined experience but also demonstrated the scalability of NFTs for real-world applications.
Simplifying Web3 Adoption for Mainstream Users
One of the standout features of this project is its simplicity. Unlike many blockchain applications requiring users to manage separate wallets, this integration allowed attendees to use NFTs directly within their existing Naver Pay accounts.
“This collaboration with Naver Pay signifies a step forward in integrating Web3 technology into everyday digital experiences,” said Simon Kim, CEO of Hashed.
The partnership leveraged ShardLab’s proprietary NFT technology, including airdrop APIs and smart contracts, to create a user-friendly solution that removes barriers to adoption.
Pioneering Practical Blockchain Solutions
The event showcased how NFTs can elevate user experiences without technical hurdles. From proof of attendance to activity authentication, blockchain technology was integrated seamlessly into DAN24, marking a pivotal moment for NFTs in mainstream use cases.
“DAN24 marks our first step in bringing NFT technology to Naver Pay Wallet,” said Mi-young Lee, Head of Pay Infrastructure and Business at Naver Pay. “We will continue to work with leading Web3 companies to pioneer innovative digital experiences.”
With 2.3 million users and $13 billion in quarterly transactions, Naver Pay’s ecosystem offers the perfect platform to scale these innovations further.
A Vision for Broader Applications
The collaboration is just the beginning. With success at DAN24, the teams behind this initiative plan to expand into other industries like concerts, large-scale events, and beyond. The goal? To redefine how blockchain technology is integrated into everyday life.
“We’re honored to provide this unique experience to DAN24 attendees,” said Hojin Kim, CEO of ShardLab. “This collaboration demonstrates the technical maturity and practical potential that Web3 holds.”
Conclusion
This partnership between Hashed, ShardLab, and Naver Pay highlights how blockchain and NFTs can move beyond hype and find real-world applications. By embedding Web3 technologies into familiar Web2 platforms, they’ve created a powerful blueprint for future integrations.
Learn more about the companies involved:
Stay tuned for updates on how these technologies evolve to further bridge the gap between traditional digital platforms and blockchain innovations.
